Our Designer

OUR DESIGNER

Fabric Fashion is an Art, and you are the Canvas.

Guido is a textile designer hails from Biella, Italy. Through the course of 55 years of experience, 22 years he spent working with Cerruti. Being an avid traveller, he has visited over 120 countries, gained and synthesized his knowledge and worked in 5 different nations. This connoisseur has further strengthened the design values of our premium brand Simone.

WHY CHOOSE

Finest Fabric Quality Guaranteed

From the picturesque town of Biella, nestled in the heart of Italy, our journey began in 1876. For over a century, SIMONE has been on a quest to master the art of wool. Our story is one of dedication, passion, and unwavering commitment to quality, what started as a small family-owned wool mill in Biella quickly gained recognition for the exceptional quality of our fabrics. Over the decades, we’ve woven our way into the hearts of discerning customers worldwide, becoming a symbol of Italian craftsmanship and luxury. 

Our fabrics have graced the shoulders of statesmen and fashion icons, becoming a hallmark of sophistication. From the tailors of Milan to the runways of Paris, Simone Federico & Figli has left an indelible mark. Now, with immense pride and a sense of nostalgia, we embark on a new chapter of our journey. Now SIMONE is venturing beyond Italy’s borders to reach the vibrant tapestry of India. Our commitment to excellence remains unchanged, as we bring the timeless allure of Italian wool to your doorstep.

"The Fashion Connoisseur Says"